Recently AdWeek published a study which revealed that 49% of 200 brand marketer respondents believe "the ability to craft a brand...

Many challenger brands find success presenting themselves as a “David and Goliath” story. In other words, you find something about the...

They say ‘There’s no such thing as a boring product, just boring marketing’. Several years ago, this ad-land philosophizing did little to...

It’s important for all brands to be honest – transparency is a basic expectation – however there is a difference between honesty and...

Leading challenger brands can effectively create and foster communities encouraging consumers to rally around worthy causes. Whether this...

Majority is “the first digital financial service built by migrants, for migrants.” A long time ago I moved to America. Getting a bank...

Getting your customer from discovering your brand or business to making a purchase requires an effective sales funnel. It doesn't have to...

In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...

Developing a deep understanding of your customer is critical for engaging and converting them into sales. Many business owners are...

In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...

In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...

In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...

In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...

Martech, short for marketing technology is shrouded in a fog of myths and falsehoods that keep the small business owners that need it, in...

In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...

S-Commerce, short for social commerce refers to the selling of goods on social networks. As social platforms have gradually become more...

In 2019, the total revenue of Hermès worldwide amounted to about 6.88 billion euros. HERMES have positioned themselves as the ultimate in...

Back in 2014 the world saw Prada’s annual profit fall a drastic 28 percent resulting in €451M. By 2015 the brand had seen a drop off of...

What can we learn from Hanifa's founder Anifa Mvuemba? Be Innovative Mvuemba took over headlines and achieved global acclaim for Hanifa...