Brand Essentials: Storytelling
Recently AdWeek published a study which revealed that 49% of 200 brand marketer respondents believe "the ability to craft a brand...
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Insights
Human Touch
Many challenger brands find success presenting themselves as a “David and Goliath” story. In other words, you find something about the...
Habito: Disrupting the Mortgage Sector
They say ‘There’s no such thing as a boring product, just boring marketing’. Several years ago, this ad-land philosophizing did little to...
Authenticity, the brand marketer’s silver bullet
It’s important for all brands to be honest – transparency is a basic expectation – however there is a difference between honesty and...
Making the world more Challenger
Leading challenger brands can effectively create and foster communities encouraging consumers to rally around worthy causes. Whether this...
Challenger Brand Spotlight: Majority
Majority is “the first digital financial service built by migrants, for migrants.” A long time ago I moved to America. Getting a bank...
5 Costly Sales Funnel Mistakes
Getting your customer from discovering your brand or business to making a purchase requires an effective sales funnel. It doesn't have to...
Is Pinterest the right social channel for your business?
In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...
Top 5 Market Research Methods for small businesses
Developing a deep understanding of your customer is critical for engaging and converting them into sales. Many business owners are...
Is Linkedin the right social channel for your business?
In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...
Is Snapchat the right social channel for your business?
In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...
Is Twitter the right social channel for your business?
In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...
Is Instagram the right social channel for your business?
In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...
Debunking the 3 most common MarTech myths
Martech, short for marketing technology is shrouded in a fog of myths and falsehoods that keep the small business owners that need it, in...
Is Youtube the right social channel for your business?
In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is...
Fashion's Big Stake in S-Commerce - The Future of Online Shopping
S-Commerce, short for social commerce refers to the selling of goods on social networks. As social platforms have gradually become more...
Hermes: Masters of Brand Positioning
In 2019, the total revenue of Hermès worldwide amounted to about 6.88 billion euros. HERMES have positioned themselves as the ultimate in...
How Prada Excels Through Customer-centricity
Back in 2014 the world saw Prada’s annual profit fall a drastic 28 percent resulting in €451M. By 2015 the brand had seen a drop off of...
Hanifa: Mastery, Innovation and Authenticity
What can we learn from Hanifa's founder Anifa Mvuemba? Be Innovative Mvuemba took over headlines and achieved global acclaim for Hanifa...
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