Commercial rights vary from project to project. Some NFT's come only with the ownership others offer commercial rights which turn them into mini ventures in their own right.
"When the Bored Ape Yacht Club launched in April there were two characteristics that set it apart; flat pricing at 0.08 ETH without a FOMO ramp and licensing of commercial rights. The former contributed to its quick sell-out, and the latter spurned a plethora of ideas of how ape holders planned to monetize their new tokens.
This has created a recognizable platform that Bored Ape Yacht Club token holders can use as a launchpad for their own projects. If you were a part of the community in early May, you were expecting everything from merchandise, coffee, glassware, games, and more — an ecosystem within the ecosystem."
Source: Economist, Medium
[Often] When someone buys an NFT from the creator, they obtain ownership in the sense that it becomes their property. After all, an NFT is a digital certificate of ownership representing the purchase of a digital asset, traceable on the blockchain.
But the NFT holder does not have any other rights to the work. This includes those offered under copyright law, such as the right of communication to the public (in other words, making the asset available to the world at large), or the rights of adaptation or reproduction.
The situation is the same if you buy a physical collectable. Owning a painting does not automatically give you the right to display it in public. It also doesn’t give you the right to sue for infringement of copyright if someone reproduces the image in the painting without permission. To obtain such rights, you either need to be the copyright owner of the work or have the copyright assigned to you by the creator (in writing and signed).
Source: The Conversation