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In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is the best place to position your business to connect with customers and grow your revenue.




Time is at a premium for the average Entrepreneur, you need to be strategic about where you invest your resources whether that be time, money, or staff. Joining every available social channel is counterproductive and leveraging the wrong platform poorly can harm your brand reputation and image. Whether you run an Etsy Store, an e-commerce website, a service business, or all of the above, you need to be strategic about how you select your social channels.


Is Snapchat the right social channel for my business?


The Stats:

With 210 million active users made up of 69% of US under 18's, the platform is a staple amongst young people.



Age & Gender

  • The platform has an even split between genders with 24% of men using Snapchat and 24% of women using Snapchat

  • 73% of 18–24-year-olds use Snapchat

  • 47% of 25–30-year-olds use Snapchat

  • 25% of 30–49-year-olds use Snapchat

  • 9% of 50–64-year-olds use Snapchat

  • 3% of 65+-year-olds use Snapchat


Regional breakdown

  • The US has more than 97 Million users followed by France with 20 million

  • US users account for more than 87 million users

  • 29% of those living in an urban area use Snapchat

  • 20% those living in a suburban area use Snapchat

  • 20% of those living in a rural area use Snapchat


Education & Income

  • 22% of those with high school education or less use Snapchat

  • 29% of those with some college education use Snapchat

  • 20% of those with more than college education use Snapchat

  • 27% of those making less than $30k use Snapchat

  • 26% of those making $30k–74,999 use Snapchat

  • 22% of those making more than $75k use Snapchat


Devices & Usage

  • 4 billion snaps are sent every day

  • Snapchat stories are viewed 10 billion times a day

  • 25% of users upload to Snapchat daily

  • Users send an average of 34 Snaps per day

  • Users spend 35 minutes per day using the app

  • 32% use the app when on the go

  • 29% use the app during their commute

  • 34% use when hanging out with friends




Source: (Sprout Social, Hootsuite Pew Research & CNBC.com).



What can Snapchat do for my business?

  • Snapchat allows you to connect with a young demographic

  • It creates interactivity and helps users build a relationship with your brand. Especially effective for creating behind the scenes content.

  • Let's you demonstrate your brand's playfulness

  • Video content allows you to demonstrate products and leverage influencers or yourself alongside customer reviews.


Now that you've got some insight into Snapchat, you should assess whether this works for your business. Think specifically about your audience and customer. Do the above demographics match up and does it sound like it can help you meet your specific business objectives.


Now that you've got some insight into Pinterest, you should assess whether this works for your business. Think specifically about your audience and customer. Do the above demographics match up and does it sound like it can help you meet your specific business objectives.


And finally, how do I select an impactful channel?

  1. Narrow down which social channels you chose to be a part of, be selective about what channels serve your business best.

  2. Avoid copying competitors and peers using whatever channels they use.

  3. Play to your strengths and think about what channels you can create the best content for. If you're a great writer and your brand has a strong tone, perhaps you can leverage text-based posts on a word centred platform the best.

  4. Go strictly where your customers are, do proper market research (surveys, reports) to find out the truth around this, then prioritise the channels they are most active on.

  5. Don't simply join the most popular or trendy social channels, or the ones people seem to be talking about the most. Again, prioritise where your audience goes to be entertained, informed, shop, connect and learn.




 

Unsure about where to go from here?

Here at Superlative we've worked with hundreds of businesses, just like yours. We specialise in helping them to take their business online and generate more revenue than ever before. Speak to us about Consulting and coaching, Web design and Marketing Strategy services or try our Courses and Workbooks to empower you and your staff to generate more revenue than ever before.


We would love to hear from you, Get in touch

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