In this Social Channel Selection for Revenue growth series, we are dissecting each major social channel to help you assess whether it is the best place to position your business to connect with customers and grow your revenue.
Time is at a premium for the average Entrepreneur, you need to be strategic about where you invest your resources whether that be time, money, or staff. Joining every available social channel is counterproductive and leveraging the wrong platform poorly can harm your brand reputation and image. Whether you run an Etsy Store, an e-commerce website, a service business, or all of the above, you need to be strategic about how you select your social channels.
Is Snapchat the right social channel for my business?
With 210 million active users made up of 69% of US under 18's, the platform is a staple amongst young people.
Age & Gender
The platform has an even split between genders with 24% of men using Snapchat and 24% of women using Snapchat
73% of 18–24-year-olds use Snapchat
47% of 25–30-year-olds use Snapchat
25% of 30–49-year-olds use Snapchat
9% of 50–64-year-olds use Snapchat
3% of 65+-year-olds use Snapchat
The US has more than 97 Million users followed by France with 20 million
US users account for more than 87 million users
29% of those living in an urban area use Snapchat
20% those living in a suburban area use Snapchat
20% of those living in a rural area use Snapchat
Education & Income
22% of those with high school education or less use Snapchat
29% of those with some college education use Snapchat
20% of those with more than college education use Snapchat
27% of those making less than $30k use Snapchat
26% of those making $30k–74,999 use Snapchat
22% of those making more than $75k use Snapchat
Devices & Usage
4 billion snaps are sent every day
Snapchat stories are viewed 10 billion times a day
25% of users upload to Snapchat daily
Users send an average of 34 Snaps per day
Users spend 35 minutes per day using the app
32% use the app when on the go
29% use the app during their commute
34% use when hanging out with friends
Source: (Sprout Social, Hootsuite Pew Research & CNBC.com).
What can Snapchat do for my business?
Snapchat allows you to connect with a young demographic
It creates interactivity and helps users build a relationship with your brand. Especially effective for creating behind the scenes content.
Let's you demonstrate your brand's playfulness
Video content allows you to demonstrate products and leverage influencers or yourself alongside customer reviews.
Now that you've got some insight into Snapchat, you should assess whether this works for your business. Think specifically about your audience and customer. Do the above demographics match up and does it sound like it can help you meet your specific business objectives.
Now that you've got some insight into Pinterest, you should assess whether this works for your business. Think specifically about your audience and customer. Do the above demographics match up and does it sound like it can help you meet your specific business objectives.
And finally, how do I select an impactful channel?
Narrow down which social channels you chose to be a part of, be selective about what channels serve your business best.
Avoid copying competitors and peers using whatever channels they use.
Play to your strengths and think about what channels you can create the best content for. If you're a great writer and your brand has a strong tone, perhaps you can leverage text-based posts on a word centred platform the best.
Go strictly where your customers are, do proper market research (surveys, reports) to find out the truth around this, then prioritise the channels they are most active on.
Don't simply join the most popular or trendy social channels, or the ones people seem to be talking about the most. Again, prioritise where your audience goes to be entertained, informed, shop, connect and learn.
Unsure about where to go from here?
Here at Superlative we've worked with hundreds of businesses, just like yours. We specialise in helping them to take their business online and generate more revenue than ever before. Speak to us about Consulting and coaching, Web design and Marketing Strategy services or try our Courses and Workbooks to empower you and your staff to generate more revenue than ever before.
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